Case Studies
Real work. Real results. Here is a look at some of the communities we have built, launched, and managed for founders, associations, and creators.
Field + Fire Women’s Collective
Platform configuration and implementation
Naomi Grevemberg had already done the hard part. She built an audience that trusted her, showed up for her content, and believed in what she stood for. What she needed next wasn't more visibility. It was a place where that relationship could go deeper.
That's where Liaison came in. We worked with Naomi to define the structure and member journey that would bring her vision to life, then moved into full platform configuration and implementation on Circle. Every element was built to reflect her brand, her voice, and the kind of community she wanted to lead long term.
The result is a dedicated space for the women in the Collective to feel supported, seen, and challenged in the right ways. Instead of consuming content alone, they now gather in an environment designed for conversation, growth, accountability, and shared experience. The community strengthens the movement by giving it a home where real transformation can happen.
This programming translated into strong social media growth driven by sharing community excitement and member moments.
National Community Managers Day | Community Consultants Collective
As a board member of the Community Consultants Collective, I led the planning and full delivery of National Community Managers Day programming for the organization. From concept through execution, I coordinated across the board, organized member participation, and managed every moving part of the event.
The celebration brought the community together through member spotlights, a live virtual event, and community activities that drove strong engagement both inside the CCC and across social channels. The result was a moment that highlighted member voices, deepened connection within the Collective, and reinforced what makes the CCC a community worth being part of.
Community Consultants Collective
Community Consultants Collective
Monthly Virtual Event Programming and Facilitation | Community Consultants Collective
As a board member of the Community Consultants Collective, I design and facilitate monthly Zoom-based Special Interest Group calls for community consultants navigating pricing, services, and business growth. Each session is shaped by the people in the room. Topics are guided by member input and monthly surveys that track engagement and surface what the community actually wants to talk about. The result is a recurring space where meaningful conversation happens consistently and members show up because they know it is worth their time.
This approach keeps topics grounded in real member needs while giving consultants a consistent space to learn from peers and share experiences. By connecting insight-driven programming with live interaction, the SIG sustains interest, deepens participation, and supports ongoing member retention in the Collective.
I highly recommend Will Allen for his outstanding contributions as a board member of the Community Consultants Collective. Will consistently brings fresh perspectives and creates valuable programs for our team. He reliably leads our monthly Pricing & Packaging special interest group, and he recently planned and executed our entire Community Managers Appreciation Day celebration. Will is a standout talent in the community profession, and any organization would benefit from his initiative.
Todd Nilson, President
Community Consultant Collective
Association of American Medical Colleges
Mentor Match Program Launch | AAMC
The Association of American Medical Colleges needed a way to spark deeper value and engagement across a community of over 6,000 members. The opportunity was a Mentor Match program, and I was brought in to help lead and launch it from the inside.
I partnered closely with the platform technical team, internal staff, and marketing stakeholders to shape the rollout strategy, member journey, and communication campaign. Every decision was made with the diversity and scale of the membership in mind, ensuring the experience felt accessible and clear from day one.
From setup through launch, the program introduced a new way for members to build meaningful relationships and exchange knowledge across the AAMC community, strengthening connection and engagement at a scale that required both precision and care.
His dedication to the AAMC Virtual Communities Network was evident in his trustworthy nature and his ability to keep our online community engaged and running smoothly.
Stephanie Weiner, MA
Association of American Medical Colleges (AAMC)
Association of American Medical Colleges
Community Engagement Strategy | AAMC
Keeping a community of over 6,000 members active and engaged takes more than good intentions. It takes a system. I developed and implemented an ongoing engagement strategy for the AAMC community built around consistent member storytelling, peer recognition, and a repeatable rhythm that gave members a reason to show up month after month.
I coordinated interviews, developed storytelling content, and ensured consistent promotion across the community. The approach was designed to amplify diverse member voices, encourage interaction, and build relationships at scale. Over time it became a reliable engine for participation and connection, not a one-time push but an ongoing part of how the community functioned.
"He was tasked with overseeing the roll out and management of the mentor match and has really taken ownership of that space in his time here. He has also been thoughtful in our onboarding of new members and orientation, helping to create our 101 and 201 calls and automation, and outreach messaging."
Penny Schnarrs, Director of Community Relations and Strategy
Association of American Medical Colleges (AAMC)
Higher Logic B+ Benchmark Score | AAMC
The engagement strategy delivered measurable results. The AAMC community earned a B+ Engagement Benchmark Score on Higher Logic, reflecting strong performance across activity, value, and reach. A score that speaks to what happens when the right system is in place and consistently executed.
Here's what members are saying
Member Sentiment Survey Results | AAMC
Numbers tell part of the story. How members feel tells the rest. Survey results from the AAMC community showed that 85% of members felt comfortable with other members, 80% felt comfortable replying to posts, and 79% said they found conversations valuable even when they were not actively participating. Members were not just showing up. They felt safe, valued, and genuinely connected to the community around them.