Will Allen Speaks With Tradewing on Community Engagement & Retention for Associations
Will Allen of Liaison Community Management recently joined Tradewing to discuss community engagement and member retention within association communities, sharing insights on onboarding, belonging, and creating long-term member value through thoughtful community experiences.
Recently, Will Allen of Liaison Community Management joined Tradewing for a conversation centered around one of the biggest challenges associations face today: keeping members engaged and connected over time.
During the session, Will shared insights on how thoughtful onboarding, member belonging, and intentional community experiences can directly impact long-term retention within association communities.
Key discussion topics included:
Why onboarding shapes long-term participation
The role of peer connection and mentorship in retention
How disengagement often starts long before renewal periods
Building community experiences members continue finding value in over time
One key message that stood out throughout the conversation:
“Members don’t leave communities. They leave spaces that stop being useful.”
Watch the session on-demand here!
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