Elevating Community Onboarding
Featured in Higher Logic's 2026 onboarding guide alongside industry leaders, sharing strategies on how to design member journeys that drive long-term engagement and retention.
Higher Logic published an industry article on community onboarding strategies for 2026, featuring insights from leading community professionals. Will was quoted as a contributing expert, sharing his perspective on how to design onboarding experiences that set members up for long-term success.
In the article, Will speaks to the importance of making value clear and accessible from day one, guiding new members through a simple "what to do first" pathway rather than overwhelming them with features. He emphasizes that when members quickly experience the value of a community, they come back, engage deeper, and eventually become advocates for your brand.
The article also references data from Higher Logic's 2025 Association Member Experience Report, reinforcing that the quality of a member's first interaction directly impacts long-term retention and engagement